Pay Per Click (PPC) is an adverting model that involves the placement of ads on search engines or other websites with the advertiser only being charged when a visitor to the website/search engine clicks on one of their ads.

Search engine PPC advertising differs from traditional advertising formats such as magazine, TV, or radio advertising in that a highly relevant advert is displayed to users that are actively searching for a particular product or service. You can also hire a reliable agency for PPC management in Toronto via

This of course significantly increases the likelihood of the visitor converting into a customer. Traditional advertising formats lack the control and accuracy of PPC advertising which at best enables an advertiser to roughly identify a demographic that may or may not be interested in their products or services.

In addition to PPC's ability to capture a visitor's attention at the point in time when they are actively looking for your product or service, PPC is also 100% measurable.

Advertisers are able to accurately track the amount they have spent and compare this directly to revenues generated by PPC visitors. This in turn enables advertisers to accurately calculate the return on investment from their PPC advertising campaigns.

Advertisers also have complete control over when their ads are displayed. Modern PPC interfaces enable advertisers to fine-tune their accounts, they are able to select specific regions and times of the day.

Posted in Marketing and Advertising