How Do Facebook Chat Bots Change the Face of Search Engine Optimization?
Messenger Bot or Facebook Messenger Bot is the newest member of Facebook's arsenal of tools for driving traffic and converting leads into sales. It does everything that a human face could do except say "hey come over". But don't be surprised if people start to fall in love with it pretty quickly.
Before I get started I'd like to take a minute to describe what exactly a Facebook chatfuel is. Well, a Facebook Chatbot is a Facebook application that drives traffic to your website. Next, I'd like to look at what advantages you can get from using chat Bots.
Next, I'd like to discuss the benefits of using chat Bots versus email marketing. In my opinion, the biggest advantage that you get from email marketing is the ability to automate your campaign. You set up emails and let them go. With a chatbot, all you have to do is set up the bot and let it go to work for you.
Now let's look at how chat Bots get started. Unlike email marketing, where you have to write an email for each prospect, a Facebook Bot goes right to work for you by presenting prospects with your message. In the Facebook Chatbot, we have a very basic web form. When you put in a simple web address then your bot goes off and starts looking for conversations going on in the area. When it finds a topic that matches what you are offering, the bot will forward your message to interested parties in the area.
Unlike email marketing, which often makes the customer service angle seem a little irrelevant, chat Bots are more conversational. They actually say things to people. You can tell a chat bot that someone is having trouble signing in. It will actually ask them if they want help signing in then it will send them some suggestions based on their input. This is just one example of how a chat bot can help you with improving open rates for content marketing campaigns.
So now that we know how helpful it can be, we can move on to some more specific examples. In our discussion of the benefits above, I mentioned that the Facebook Chatbot is more conversational than an email campaign. If you want to take that one step further you could actually let Facebook Messenger Bot give feedback on your content marketing campaigns. It might say something like "I really like the way you presented the lead capture page" or "I really liked the welcome message you sent me". In many cases, this will convert into higher open rates for Sephora and lower open rates for a brand new customer of Sephora.
Now here is another tip that might surprise you. There are a bunch of social media platforms out there and each one of them has its own set of tools and functions that you could take advantage of. Facebook is no exception. If you are working on a handoff protocol campaign for a customer who is a Facebook fan, Hootsuite is a great place to use. Each time a person clicks through to Hootsuite from Facebook, you get billed for it.
This was just one quick answer to the issue of how the Facebook Chatbot could change the face of SEO. This functionality takes care of two problems at a time in getting more Facebook friends to sign up to your account and help convert some of those new friends into paying customers. In my opinion, the chatbot has a lot of potential as a tool for content marketers. We'll have to wait and see how far Facebook decides to push this product.